Heredad Martínez Castillo (Cuzcurrita) has been marketing wines under its own label since 2002, when brothers Miguel, Juanjo, and Pedro Ángel, the third generation of winegrowers, decided to select the best grapes from their own vineyards. With Tamara, the fourth generation, now involved in the family project, Martínez Castillo offers a very attractive wine tourism experience, but their main focus is on carefully cultivating and producing a range of wines that avoid the ‘traditional’ Rioja references and emphasize fruit far more than oak.