If there is an emerging region in Rioja today, it is Alto Najerilla. The work of Juan Carlos Sancha with old vineyards—particularly his collection of Garnachas, now ranked among the finest wines in Rioja and Spain—has played a key role in the revival of this area. New projects, investments, and the acquisition of old vines have become increasingly common. Sancha’s Peña El Gato collection has placed Alto Najerilla’s Garnachas firmly on the global wine map. He is also a leading figure in the recovery of rare and nearly forgotten native varieties such as Maturana Tinta, Maturana Blanca, and Tempranillo Blanco.